Fitness Marketing Agency

F45 Training | A Global Fitness Brand in Thailand

Fitness Marketing Agency

F45 Training | A Global Fitness Brand in Thailand

Fitness Marketing Agency

F45 Training | A Global Fitness Brand in Thailand

The Challenge

F45 Training was operating in a hyper-competitive market and faced several key challenges prior to our engagement. Despite generating interest, the team struggled to convert leads into paying members and found it difficult to clearly differentiate themselves from traditional gyms This lack of distinction contributed to missed internal revenue KPIs and limited membership growth. Their social media presence was inconsistent and lacked direction, weakening overall brand visibility and engagement. Additionally, without a clear understanding of their target audience, marketing efforts were often broad and ineffective, leading to inefficient use of advertising spend and unclear messaging across channels.

Before partnering with us, F45 Training struggled to stand out in a crowded market. Lead conversions were low, revenue goals were missed, and their social media lacked consistency. Without a clear audience or direction, marketing efforts were broad and ineffective, resulting in wasted ad spend and limited growth.

Our Approach

For F45 Training, we began by conducting a thorough demographic analysis of both current and former members to identify key audience segments and better understand retention trends. Using these insights, we rebuilt the sales funnel from the ground up to streamline the lead journey and reduce friction points. A major component of the updated strategy involved a focused advertising approach built around one core feature: offering prospective members a free trial session. This served as the main entry point to introduce new leads to the product and allow them to experience F45 firsthand.

To drive traffic into the funnel, we deployed targeted Meta ads aimed at attracting new leads based on behavior, interests, and location, paired with Google Ads campaigns that prioritized high-value, intent-driven keywords. This dual-channel strategy ensured strong visibility across both discovery and search-based channels. In parallel, we refreshed the brand’s visual identity and messaging to highlight member success stories, core product benefits, and what sets F45 apart from competitors. A consistent, visually striking social media presence supported these efforts, reinforcing the brand’s value proposition and maintaining engagement across platforms.

We started by analyzing F45 Training’s member data to identify key audiences and improve retention. From there, we rebuilt the sales funnel to simplify the lead journey and reduce friction. A focused free trial campaign became the core of our strategy, introducing new leads to the F45 experience. Targeted Meta and Google Ads drove high-quality traffic, combining discovery and intent-based reach. At the same time, we refreshed the brand’s visuals and messaging to emphasize real member results and what makes F45 unique, creating a strong, consistent presence across all platforms.

Execution

Community-Centric Content:

We showcased F45’s supportive community by producing high-quality, authentic interviews with members and coaches. This highlighted the unique environment and personal transformations, creating content that resonated emotionally with potential clients.

Targeted Advertising:

Leveraging insights into the target demographic, Digital Distinct ran strategic campaigns on Meta and Google Ads, ensuring maximum reach and relevance for each ad spend.

Event Promotion and Engagement:

We organized events to welcome potential clients and encourage existing members to invite friends, further cultivating the “community” aspect that defined F45’s brand.