Performance Marketing Agency Bangkok

Cherie Attire | A Premium Women's Fashion Brand

Performance Marketing Agency Bangkok

Cherie Attire | A Premium Women's Fashion Brand

Performance Marketing Agency Bangkok

Cherie Attire | A Premium Women's Fashion Brand

Cherie Attire | Fashion & E-Commerce

Cherie Attire is a premium women’s fashion label known for its timeless silhouettes and modern elegance. As a digitally native brand, Cherie was already reaching global markets—but they faced a plateau in performance and growing competition in the paid media space. The brand partnered with Digital Distinct to revamp their performance marketing strategy and establish more consistent, profitable growth.

Cherie Attire is a premium women’s fashion label recognized for its timeless silhouettes and modern elegance. Though already reaching global audiences, the brand had begun to plateau amid rising competition in paid media. To reignite growth, Cherie partnered with Digital Distinct to refine their performance marketing strategy and achieve consistent, profitable results.

The Challenge

When Cherie Attire approached us, their campaigns were struggling to scale. They were lacking high-value keyword coverage, suffering from low-intent traffic, and facing rising costs per conversion. ROAS was inconsistent, and their ad creative was not effectively communicating their brand's unique value. Additionally, they had experienced unreliable communication and fragmented reporting across various freelancers and agencies. With frequent new product drops and seasonal campaigns like Holiday 24, they needed an agile team that could deliver results and adapt quickly.

Cherie Attire’s campaigns were struggling to scale, with low-intent traffic, rising costs, and inconsistent ROAS. Their creatives lacked impact, and fragmented management across freelancers led to poor communication and reporting. With frequent product drops and seasonal launches, they needed an agile team to drive consistent, profitable growth.

Our Approach

We began with a historical audit of five years of performance data to identify opportunity areas across keyword strategy, audience segmentation, and funnel design. We rebuilt their paid media structure across Meta, Google, and Email, focusing on underperforming segments and surfacing high-intent traffic. Our creative team developed custom assets tailored to Cherie’s specific selling points—including premium fabric quality, elegant cuts, and exclusive limited-time collections.

Ad creatives were designed with conversion in mind, supported by landing page optimization and synchronized campaign timelines. We implemented bi-monthly strategy reviews with Cherie’s internal team to align product drops, model photography, and digital rollouts. This ensured that creative production, ad scheduling, and media spend worked in sync.

We began with a five-year performance audit to uncover growth opportunities in keywords, audience targeting, and funnel design. The paid media structure across Meta, Google, and Email was rebuilt to focus on high-intent traffic and underperforming segments. Custom creatives highlighted Cherie’s premium fabrics, elegant cuts, and limited collections, paired with optimized landing pages for better conversions. Bi-monthly strategy sessions kept product drops, visuals, and ad schedules aligned for smooth, synchronized execution.