Cherie Attire | Fashion & E-Commerce
Cherie Attire is a premium women’s fashion label known for its timeless silhouettes and modern elegance. As a digitally native brand, Cherie was already reaching global markets—but they faced a plateau in performance and growing competition in the paid media space. The brand partnered with Digital Distinct to revamp their performance marketing strategy and establish more consistent, profitable growth.
The Challenge
When Cherie Attire approached us, their campaigns were struggling to scale. They were lacking high-value keyword coverage, suffering from low-intent traffic, and facing rising costs per conversion. ROAS was inconsistent, and their ad creative was not effectively communicating their brand's unique value. Additionally, they had experienced unreliable communication and fragmented reporting across various freelancers and agencies. With frequent new product drops and seasonal campaigns like Holiday 24, they needed an agile team that could deliver results and adapt quickly.
Our Approach
We began with a historical audit of five years of performance data to identify opportunity areas across keyword strategy, audience segmentation, and funnel design. We rebuilt their paid media structure across Meta, Google, and Email, focusing on underperforming segments and surfacing high-intent traffic. Our creative team developed custom assets tailored to Cherie’s specific selling points—including premium fabric quality, elegant cuts, and exclusive limited-time collections.
Ad creatives were designed with conversion in mind, supported by landing page optimization and synchronized campaign timelines. We implemented bi-monthly strategy reviews with Cherie’s internal team to align product drops, model photography, and digital rollouts. This ensured that creative production, ad scheduling, and media spend worked in sync.
Execution
Our Results
