Coals Steakhouse & Bar
Coals Steakhouse & Bar, a premium dining concept in Bangkok, sought to establish itself as a go-to destination for steak lovers. With an emphasis on quality steaks, fine wines, and craft beers, Coals needed a powerful launch strategy to capture the attention of Bangkok’s food scene.
The Challenge
In a saturated dining market, Coals needed to stand out by highlighting its dedication to the craft of steak-making and offering an elevated yet approachable experience. This required a cohesive brand identity, engaging content, and a targeted advertising strategy to build awareness and draw diners from day one.
Our Approach
Our approach for Coals Steakhouse & Bar focused on building a refined and cohesive brand that captured their passion for the perfect steak and their curated wine and craft beer selection. We began by developing a sophisticated brand identity with a unique logo and elegant visual direction, then brought it to life through high-quality food and beverage photography that highlighted Coals’ craftsmanship and attention to detail.
To amplify visibility and engagement, we established and managed their social media presence, creating content that showcased their culinary artistry while driving community connection. Complementing this, we executed targeted advertising across Meta platforms and OOH locations in Bangkok to enhance awareness and reinforce Coals’ reputation for quality. Finally, we designed comprehensive in-house assets—including menus, drink lists, and banners—ensuring every touchpoint consistently reflected Coals’ brand values and premium dining experience.
Our Results
Increase in Leads Per Month
Increase in Overall Revenue
Increase in First Time Bookings
Increase in Organic Reach
