Video Productions: Making Video Interviews Work

Before the Camera Rolls: The Keys to a perfect Video Interview

One of the most crucial steps in producing a compelling interview video happens long before the camera starts rolling—planning. A successful interview isn’t just about great lighting or a high-quality microphone; it begins with a well-defined purpose and thoughtful preparation.

The most effective video interviews have a clear objective. Whether you’re aiming to highlight a company’s values, showcase an employee’s personal journey, or explain a new product or initiative, it’s essential that both you and your interviewee understand the goal. Clarity from the outset helps shape the tone, structure, and content of the interview—and ensures everyone is on the same page.

Here are a few key questions to guide your planning process:

• What do you want to achieve with the interview?
  Define the core message or story you want to tell. This will serve as your north star throughout the production.

  • What questions will help you get there?
    Draft open-ended questions that encourage natural, authentic responses. Tailor them to draw out the information or insights you’re aiming for.

  • How should you ask your questions?
    Your delivery matters. Ask questions in a conversational tone to make the interview feel less like an interrogation and more like a dialogue.

  • How can you help your interviewee feel comfortable?
    A relaxed interviewee is more likely to speak candidly and confidently. Take time before the shoot to build rapport, explain the process, and reassure them that there’s room for retakes if needed.

• Choose the right environment: Choose a space that fits with your vision, but is also comfortable for your interviewee. Try to find a place that is not too noisy, is practical, and will help your interviewee feel comfortable and calm.

By taking the time to prepare thoughtfully, you can eliminate much of the stress that often accompanies video interviews. More importantly, you’ll create the foundation for an interview that feels genuine, focused, and impactful.

The Technicals: Using the Right Equipment

While thoughtful planning and clear messaging are essential for a successful interview video, the technical side of production is just as important. The equipment you use—and how you use it—can significantly impact the final quality of your video. From microphones to lighting setups and camera handling, each technical detail plays a vital role in shaping how your message is received.

1. Prioritize High-Quality Audio
   Good sound can make or break an interview video. Viewers are more likely to tolerate minor visual flaws than poor audio. Invest in a quality lavalier (clip-on) microphone or a shotgun mic mounted overhead. Test your audio levels before recording and monitor the sound during filming to catch any unexpected issues, like background noise or mic rustling.

2. Use Lighting to Your Advantage
   Lighting not only makes your subject look better—it sets the tone for the video. Natural light is a great starting point, but it can be inconsistent. Consider using softbox or LED panel lights to evenly illuminate the face and reduce shadows.

3. Frame the Shot with Purpose
   Camera framing should feel intentional. Typically, a medium close-up (from the chest up) works best for interviews, as it allows viewers to connect with the subject’s facial expressions. Use the rule of thirds—positioning the subject’s eyes roughly one-third from the top of the frame—to create balance and visual appeal. Make sure the background complements the subject without being distracting.

4. Stabilize Your Footage
   Unsteady shots can make a video feel amateurish. Use a tripod to keep the camera stable throughout the interview. If you’re moving the camera for B-roll or cutaway shots, use a gimbal or slider to keep the motion smooth and professional. Finally, pick a good video editing software to put together your video. Add subtitles, polish it, and make it flow well. Your hard work from before, and your planning, will make this last step a lot easier.

Conclusion: Great Video Interviews Start with Great Planning

By taking the time to define your message, understand your audience, and guide your subject effectively, you can avoid many of the common pitfalls that derail video interviews. When you combine strong planning with the right tools and production techniques, you create space for authenticity to shine—producing videos that are not only professional, but also genuinely engaging and impactful.

In the world of video interviews, success doesn’t start when the camera rolls—it starts long before, with a clear plan and purpose.

If you are interested in having a video interview made for your brand or your company, why not consider hiring a professional production team? We at Digital Distinct are happy to help, and have experience with making strong and effective video interviews that communicate effectively. Feel free to contact us through our company email or give us a call. We’d love to hear from you.