Restaurant Marketing, Bangkok Thailand

Coals Steakhouse & Bar

Coals Steakhouse & Bar, a premium dining concept in Bangkok, sought to establish itself as a go-to destination for steak lovers. With an emphasis on quality steaks, fine wines, and craft beers, Coals needed a powerful launch strategy to capture the attention of Bangkok’s food scene.

The Challenge

In a saturated dining market, Coals needed to stand out by highlighting its dedication to the craft of steak-making and offering an elevated yet approachable experience. This required a cohesive brand identity, engaging content, and a targeted advertising strategy to build awareness and draw diners from day one.

Our Result

Digital Distinct has been working for Coals since before the launch of the restaurant. Digital Distinct has constantly created and posted content for Coals on Instagram and Facebook to raise awareness of the brand. Additionally, after the gracious launch of the restaurant, the satisfaction we have received from Coals has been unmatched!!

Services

• Brand Development:

  Created a sophisticated brand identity, complete with a unique logo and branding that reflected Coals’ passion for the perfect steak and its curated wine and craft beer selection.

• Quality-Driven Content:

  Produced visually stunning food and beverage photography that emphasized the quality of Coals’ steaks and the richness of their wine and craft beer assortments.

• Social Media & Engagement:

  Established and managed Coals’ social media profiles, showcasing their culinary artistry and unique offerings to build an engaged audience.

• Targeted Advertising:

  Placed ads across Meta platforms and utilized OOH advertising around Bangkok to maximize exposure, focusing on Coals’ commitment to quality and passion for steak-making.

• Comprehensive Asset Creation:

  Designed all in-house assets, including main and drink menus and banners, ensuring that each element conveyed Coals’ brand values.

Result

• 100+ Online Reservations Per Month

• 19THB Per Conversion

• Top 5 Search Ranking Within 1 Month

• 1,400+ Site Visits Per Month Within 3 Months