Chabaa Bangkok Social Media Campaign
Deliverables
Copywriting and Ideation
Date
2026
Client
Chabaa Bangkok
Industry
Food and Beverage
We partnered with Chabaa Bangkok on a social media campaign with a clear target and a lot of personality. The concept is simple: Chabaa is made from 100% real fruit, and good things follow. The campaign leans into comedy and wishful thinking, imagining the life-changing possibilities that come with every sip, from finding a handsome husband or a hot boyfriend, to crossing a finish line first.
The campaign's centrepiece features Natty, one of Thailand's most recognisable and beloved influencers, in a playful modern retelling of Snow White. In this version, when the Evil Queen offers her a poison apple, Natty doesn't need it. She already has something better.
Production was a full-scale creative effort built around a multi-video output. In pre-production, we developed the story concepts and scripts for all five videos, coordinated talent and wardrobe, planned and designed each studio set, and ensured every visual detail aligned with Chabaa's brand identity and campaign tone. The Snow White concept alone required dedicated set design and costume work to bring the fairy tale world to life in a way that felt current, comedic, and distinctly on-brand.
On set, we managed the full studio shoot, overseeing direction, cinematography, lighting, and talent coordination across all five videos. Shooting in a controlled studio environment allowed us to maintain a consistent visual language across the campaign while giving each video its own distinct setup and energy.
