Channel 3 Thailand
Deliverables
Date
2021
Client
Channel 3 Thailand
Industry
TVC
We partnered with Channel 3 Thailand to produce a high-impact television promo designed to reintroduce the channel's identity and broaden its appeal among a younger, digital-savvy audience. The campaign was led by Nadech Kugimiya, one of Thailand's most recognizable actors, bringing both star power and credibility to the message.
The project combined traditional TVC structure with stylized animation and required close collaboration with Channel 3's in-house creative team. The objective was a modern, energetic spot that reflected the station's evolving identity while maintaining its legacy voice. Our team managed full-service pre-production: creative development, storyboarding, shot planning, and coordination with the animation team for integrated sequences. Location scouting, talent coordination, and styling were all handled in-house in Bangkok.
Filming took place over two days with a full commercial crew. We used a combination of Steadicam and motion-controlled rigs to achieve dynamic movement and smooth transitions into post-produced animation. Working with Nadech required a precision schedule and tightly choreographed shoot. Every shot was planned to maximize time without sacrificing quality.
The hybrid format demanded close alignment between editorial and animation teams. Live-action scenes were blended with custom 2D/3D animated elements representing Channel 3's new programming identity. Color grading, compositing, and visual transitions were designed to match Channel 3's brand palette. Sound design and voiceover were handled in-house to retain tone consistency.
