A television commercial remains one of the most impactful brand investments available. Reaching mass audiences in an environment where attention is sustained and production quality is expected to be high, a well-produced TVC creates a level of brand impression that shorter or lower-budget formats cannot replicate. We produce TVCs for Thai and international brands to full broadcast specifications, covering every stage of production in-house from initial brief through to technically-compliant delivery files.
Our TVC work covers 15, 30, and 60-second commercial formats, produced for Thai national television channels and international broadcast distribution. Every commercial is graded, mixed, and delivered to the precise technical requirements of each channel, with quality control carried out at each stage before submission. For brands producing a TVC for the first time and those with established broadcast presence, we manage the process so the result meets both the creative and technical standards the brief requires.
Digital video advertising now commands more attention time than broadcast in many markets, and the range of surfaces on which video ads appear continues to expand. YouTube pre-roll, connected TV and OTT platforms, programmatic video networks, streaming services, and paid social placements each have distinct audience behaviours, technical specifications, and creative requirements. A commercial that performs on YouTube does not automatically perform on TikTok, and one that works on connected TV may not translate to a mobile feed.
We produce online video ads from a multi-format brief, developing the core creative and then producing all required cuts, aspect ratios, and length variants from a single coordinated production. This approach keeps the look and feel of the campaign consistent across platforms while ensuring each individual format is properly optimised rather than simply cropped or resized from a master. Deliverables are prepared to the exact technical specifications of each platform and provided ready for upload or trafficking.
We develop full scripts and visual treatments for client review, presenting options at concept stage so the direction is agreed before any production budget is committed. Storyboards and animatics are available for more complex productions or clients who want to approve the visual execution before the shoot. Every script is written with production practicality in mind alongside creative ambition, so what is presented is also what can be delivered within the agreed scope.
The concept is the most important production decision you make, because every other decision follows from it. A concept that is clear, relevant, and achievable within the budget produces a commercial that serves the brief. A concept that prioritises aesthetics over strategic clarity produces a commercial that looks good and does little. Our creative development process starts with a rigorous reading of the brief before any ideas are developed, so the thinking is grounded in what the campaign needs to achieve.
We develop full scripts and visual treatments for client review, presenting options at concept stage so the direction is agreed before any production budget is committed. Storyboards and animatics are available for more complex productions or clients who want to approve the visual execution before the shoot. Every script is written with production practicality in mind alongside creative ambition, so what is presented is also what can be delivered within the agreed scope.
Location scouting is conducted by our production team with the creative brief and technical requirements as the primary filters. Every shortlisted location is assessed for lighting conditions, acoustic properties, crew access, and proximity to facilities that keep the shoot running efficiently. Permits and access agreements are arranged in advance. For productions requiring restricted-access sites, we have existing relationships with location managers and authorities across Bangkok and the wider region.
The people and places in your commercial are among the first things viewers notice, and both need to be right for the production to work. We manage casting through professional talent agencies and casting networks across Thailand, presenting options that match the brief in terms of type, tone, and chemistry. For productions requiring multiple cast members, we handle scheduling, contracts, and on-set direction so every performance reads consistently across the production day.
Location scouting is conducted by our production team with the creative brief and technical requirements as the primary filters. Every shortlisted location is assessed for lighting conditions, acoustic properties, crew access, and proximity to facilities that keep the shoot running efficiently. Permits and access agreements are arranged in advance. For productions requiring restricted-access sites, we have existing relationships with location managers and authorities across Bangkok and the wider region.
The quality of a commercial is determined in large part by the people behind the camera. We staff our shoots with directors of photography, gaffers, and grip teams who have experience producing broadcast-standard commercials across a range of genres and scales. Sound is handled by dedicated production sound mixers using professional recording equipment, because audio quality in a finished commercial is as visible as the image. Art direction, props, and styling are sourced and coordinated to the brief.
For camera and lens packages, we work with cinema-grade equipment suited to the production requirements, from compact mirrorless configurations for dynamic single-day shoots to larger cinema camera setups for high-end TVC productions. Lighting rigs are scaled to location and studio requirements. We own and operate core production equipment and coordinate specialist hire where the production brief requires it, managing all logistics as part of the pre-production process so the shoot day runs cleanly.
The edit is where the production becomes the commercial. Our in-house editorial team cuts from a structured offline review process, working with the director and clients to shape pacing, performance selection, and narrative structure before any finishing work begins. Once the offline is locked, the picture moves to colour grading, where the look is developed to the creative brief and the technical specifications of the distribution channels it is destined for.
Sound post is handled by our sound design and mixing team, covering dialogue editing, music supervision and licensing, sound effects, and final mix to broadcast or digital specifications. Motion graphics and title treatments are produced in-house where required. For productions involving composite VFX, product CG, or environment replacement, we work with a vetted network of VFX facilities and supervisors who understand the technical requirements of broadcast delivery.
Technical delivery is the last stage of production and one of the most consequential. A commercial that fails a technical quality control check at the point of submission delays the campaign and costs money. We handle all broadcast and digital delivery in-house, preparing format-compliant masters for each required distribution channel and running technical QC before submission. Files are delivered directly to Thai broadcast channels through the relevant submission portals, and to digital platforms in the correct format for each placement type.
For productions being distributed across broadcast and digital channels simultaneously, we coordinate delivery timelines so that all placements are live-ready at the same time. Where the brand is working with a media agency or independent media buyer, we coordinate directly with their team to align production and trafficking schedules. Post-delivery technical support is available if issues arise after submission, and we maintain archived masters for all productions for future versioning or re-delivery requirements.
Selected Work
Nadech Kugimiya
Channel 3 Thailand
An Island Paradise
Siam Royal Bay
Unexpected Love
